Jason Markk wanted to show just how easy it was to maintain the quality of footwear by keeping them clean. The premium shoe cleaner brand needed a way to educate consumers on how their shoe care products work. They wanted to turn skeptics into believers, maintain customer loyalty, and distance themselves from their competitors with the goal of expansion into a larger market.
We were briefed with the task to create original content that would be showcased on Jason Markk’s Instagram account to assist in promoting their shoe care products. We worked closely with the Jason Markk team to produce a series of short videos that supported their “Before & After” campaign. We shot video exhibiting the effectiveness of the shoe care products being used on some of the most sought after sneakers. We always kept the brand’s elevated aesthetic in mind during production from the camera angles to the choice of music.
We continued to produce and release these videos throughout the year. Not only did the success of this campaign show an increase in online sales and gain more followers on social media, but it helped Jason Markk acquire new retailers worldwide. Foot Action, Nordstrom, and Robert Wayne are just a few of the stores that are now carrying the Jason Markk product line.